How AI ReFounder Turns Phone Calls Into Sales, 24/7
From setup to your first sale in 1-2 days. No technical skills required. See exactly how AI handles calls when you're closed and turns them into revenue.
AI ReFounder is a voice agent that answers your ecommerce store's phone calls 24/7 and converts them into sales.
Most ecommerce businesses get calls they can't answer:
- →After hours (80%+ of calls happen when you're closed)
- →During busy times
- →When staff is helping other customers
AI ReFounder answers every call, answers questions, handles objections, and guides customers to complete their purchase - just like your best salesperson would.
Result: 40% of callers become paying customers.
WITHOUT AI REFOUNDER:
- →Calls go to voicemail after 6pm
- →Customers call competitors instead
- →Lost revenue opportunity
WITH AI REFOUNDER:
- Every call answered 24/7
- 40% convert into sales
- Captured revenue (even at 3am)
Customer Calls
Customer sees phone number on your website and clicks to call, or dials your after-hours number
- →System verifies caller is legitimate (not spam)
- →Call allowed to proceed
AI Answers Instantly
AI greets caller naturally and begins conversation
- →Natural conversation begins
- →AI sounds human, friendly, professional
- →No robotic voice, no awkward pauses
AI: "Hi! Thanks for calling [Your Store Name]. I'm here to help. Are you calling about a specific product or do you have a question about an existing order?"
AI Understands & Helps
AI asks qualifying questions and recommends products
- →AI asks qualifying questions
- →Uses your product catalog
- →Recommends perfect match
Customer: "I'm looking for eyeglasses that work with my prescription."
AI: "I can definitely help with that. Do you have your prescription handy? I'll need to know your PD measurement and lens strength."
AI Handles Objections
AI addresses concerns and offers alternatives
- →AI addresses concerns
- →Offers alternatives
- →Keeps conversation moving forward
Customer: "That seems expensive. Do you have anything cheaper?"
AI: "I understand budget is important. Let me show you our mid-range option that still gives you great quality for $139 instead of $179."
AI Guides Order Process
AI directs customer on how to complete their order securely
- →Provides product model number and details
- →Guides customer to find product on your website
- →Stays on line to assist during checkout process
- →No sensitive payment data collected by AI
AI: "Perfect! Please write down the model number - it's GG1580O. You can find it on our website and add it to your cart. I can stay on the line to help you during checkout if you need any assistance."
Order Placed
Customer receives confirmation and you see the order in your dashboard
- →Customer receives order confirmation email (from your store)
- →Customer gets tracking number when shipped
You see new order in your dashboard
Customer phone number (last 4 digits) for verification
Full call transcript and recording available
Only During Business Hours:
After Hours (Most Common):
No transfer possible or needed. AI guides customers through the entire process. You wake up to new orders in your dashboard.
Dedicated Phone Number
How It Works:
All after-hours calls go to a dedicated AI ReFounder phone number.
Setup:
- 1.OPTION A: Create new phone number through AI ReFounder (instant setup)
- 2.OPTION B: Connect existing number through Twilio/your provider
- 3.OPTION C: Keep your current phone number - Set up internal routing rules on your phone provider to forward calls to AI ReFounder number (perfect if you've invested in a specific number and don't want to change it)
- 4.Promote this number on your website: 'After-hours support: Call [number]' or 'Questions? Call us 24/7: [number]'
- 5.AI answers every call to this number automatically
Best for:
- →After-hours coverage (main use case)
- →Separate tracking (dedicated number for AI calls)
- →Simple setup (just one phone number)
Features:
Create Your Agent
What you do:
- →Log in to AI ReFounder dashboard
- →Click 'Create New Agent'
- →Enter your store URL (Shopify)
What happens automatically:
- →System syncs with your store
- →Imports product catalog
- →Reads product descriptions
- →Creates initial AI agent prompt
AI Training
What you do:
- →Shopify: No action required (automatic sync)
- →Custom CMS: Provide API access for product data
What happens automatically:
- →AI learns your products
- →Understands pricing, sizes, variants
- →Learns common questions from descriptions
- →Prepares response templates
Shopify integration is fully automatic. Custom platforms require API setup.
Connect Phone Number
What you do:
- →Choose integration option: Option A: Create new number (instant, through AI ReFounder) OR Option B: Connect existing number (Twilio or your provider)
- →Map agent to phone number
- →Configure settings (business hours, transfer rules)
Test Agent
What you do:
- →Call your number (test real conversation)
- →Try chat interface (text-based testing)
- →Ask questions about your products
- →Test objection handling
- →Verify order process works
What happens automatically:
- →AI pronounces product names correctly
- →Pricing is accurate
- →Shipping information correct
- →Order guidance process works (checkout links sent correctly)
Go Live
What you do:
- →Click 'Enable Agent' button
What happens automatically:
- →AI starts answering real calls immediately
- →You receive notification for each call
- →Orders appear in your dashboard
- →Recordings available for review
TOTAL YOUR TIME: ~30 minutes • GO LIVE: 1-2 days
Customer calls → AI helps them → Customer places order. Question: How do you know which calls resulted in sales?
Phone Number Matching
Last 4 digits of buyer's phone number
Why last 4 digits?
- Privacy-friendly (not full phone number)
- Unique enough to match (99.9% accuracy)
- Easy to capture at checkout
Automatic Order Tracking
- 1.Customer calls: (555) 123-4567
- 2.AI guides customer, they complete order on your website
- 3.Your store sends order webhook to AI ReFounder
- 4.AI ReFounder automatically matches: 'Call from ...4567 = Order #12345 = $150'
- 5.Conversion rate calculated automatically
Automatic (zero manual work)
Setup for Automatic Tracking:
- 1.In your ecommerce platform (Shopify): Add webhook: 'Order created' → Send to: AI ReFounder endpoint
- 2.Include in webhook payload: Order ID, Order total, Phone number (last 4 digits)
- 3.Done → All future orders tracked automatically
{
"order_id": "12345",
"total": "$150",
"phone": "4567" // last 4 digits
}Privacy & Security:
24/7 Call Handling
- →Answers every call, any time
- →No voicemail, no missed calls
- →Works on holidays and weekends
- →Handles multiple calls simultaneously (no busy signal)
Product Knowledge
- →Knows entire catalog (synced from your store)
- →Understands variants (sizes, colors, materials)
- →Accurate pricing (including sales/discounts)
- →Stock status (in stock vs out of stock)
- →Shipping options and costs
Sales Conversation
- →Asks qualifying questions
- →Recommends products based on needs
- →Handles objections naturally
- →Upsells appropriately (not pushy)
- →Creates urgency when relevant
Order Guidance
- →Provides product model numbers and details
- →Guides customer to find products on your website
- →Stays on line to assist during checkout
- →No sensitive payment data collected
- →Customer completes purchase on your secure site
After-Hours Specialization
- →Guides 100% of customers independently (no human needed)
- →Provides product details and assists with checkout
- →Only transfers during business hours (if customer requests)
- →75% of orders happen after-hours
Call Intelligence
- →Full transcript of every call (searchable)
- →Audio recording (playback anytime)
- →Sentiment analysis (was customer happy?)
- →Common questions identified
- →Optimization suggestions
Ecommerce Platforms:
- Shopify(most popular - 60% of customers)
- BigCommerce(coming soon)
- WooCommerce(coming soon)
- Custom platforms(via API)
Phone Number Providers:
- AI ReFounder(create new number instantly)
- Twilio(connect existing)
- Your existing provider(most providers supported)
Payment Processing:
Currently supports:
- Stripe
CRM Integration:
- Coming Soon
CRM integrations will auto-log calls and orders to your CRM
Vision Insurance Support
14% of all calls (29% of pre-purchase) involve insurance questions - customer shopping with VSP insurance
Result:
Customer understands cost breakdown, knows how to proceed with purchase
High Prescription Confidence
Customer with complex prescription (+6.75) gets expert guidance and insurance options
Result:
Customer expresses satisfaction with service and expertise
Luxury Brand Consultation
25% of orders are premium brands ($500-$2,000) - customer shopping for Gucci frames
Result:
Customer receives detailed product knowledge and pricing transparency
Calls Today
2 currently active
Conversion Rate
↑ 3% vs last month
Revenue Generated
This month (40 sales)
Avg Order Value
Per converted call
Calls by Hour
Most calls happen after hours (8pm-10pm)
Conversion Rate Trend
Reaching 40% conversion target
Top 5 Call Types This Month
Most frequent customer inquiries (% of all calls)
Ready to Start?
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Start with 10 free minutes. No setup fees.
Sign Up
- →Create your account
- →Get access to dashboard
Create Agent & Connect Phone
- →15 minutes total in dashboard
- →Connect your Shopify store
- →AI imports catalog automatically
- →Set up phone number
AI Training
- →Automatic training (you do nothing)
- →Ready in 1-2 days
- →Check email for progress updates
Test & Go Live
- →15-30 minutes to test calls
- →Verify AI handles questions correctly
- →Click 'Enable' to go live
- →Start capturing sales immediately
First Sales
- →Wake up to orders from overnight calls
- →Review call recordings
- →See conversion metrics
Optimization
- →Review calls and adjust as needed
- →AI continuously improves