How AI ReFounder Turns Phone Calls Into Sales, 24/7
From setup to your first sale in 1-2 days. No technical skills required. See exactly how AI handles calls when you're closed and turns them into revenue.
AI ReFounder is a voice agent that answers your ecommerce store's phone calls 24/7 and converts them into sales.
Most ecommerce businesses get calls they can't answer:
- →After hours (80%+ of calls happen when you're closed)
- →During busy times
- →When staff is helping other customers
AI ReFounder answers every call, answers questions, handles objections, and guides customers to complete their purchase - just like your best salesperson would.
Result: 40% of callers become paying customers.
WITHOUT AI REFOUNDER:
- →Calls go to voicemail after 6pm
- →Customers call competitors instead
- →Lost revenue opportunity
WITH AI REFOUNDER:
- Every call answered 24/7
- 40% convert into sales
- Captured revenue (even at 3am)
Customer Calls
Customer sees phone number on your website and clicks to call, or dials your after-hours number
- →System verifies caller is legitimate (not spam)
- →Call allowed to proceed
AI Answers Instantly
AI greets caller naturally and begins conversation
- →Natural conversation begins
- →AI sounds human, friendly, professional
- →No robotic voice, no awkward pauses
AI: "Hi! Thanks for calling [Your Store Name]. I'm here to help. Are you calling about a specific product or do you have a question about an existing order?"
AI Understands & Helps
AI asks qualifying questions and recommends products
- →AI asks qualifying questions
- →Uses your product catalog
- →Recommends perfect match
Customer: "I'm looking for eyeglasses that work with my prescription."
AI: "I can definitely help with that. Do you have your prescription handy? I'll need to know your PD measurement and lens strength."
AI Handles Objections
AI addresses concerns and offers alternatives
- →AI addresses concerns
- →Offers alternatives
- →Keeps conversation moving forward
Customer: "That seems expensive. Do you have anything cheaper?"
AI: "I understand budget is important. Let me show you our mid-range option that still gives you great quality for $139 instead of $179."
AI Guides Order Process
AI directs customer on how to complete their order securely
- →Provides product model number and details
- →Guides customer to find product on your website
- →Stays on line to assist during checkout process
- →No sensitive payment data collected by AI
AI: "Perfect! Please write down the model number - it's GG1580O. You can find it on our website and add it to your cart. I can stay on the line to help you during checkout if you need any assistance."
Order Placed
Customer receives confirmation and you see the order in your dashboard
- →Customer receives order confirmation email (from your store)
- →Customer gets tracking number when shipped
You see new order in your dashboard
Customer phone number (last 4 digits) for verification
Full call transcript and recording available
Only During Business Hours:
After Hours (Most Common):
No transfer possible or needed. AI guides customers through the entire process. You wake up to new orders in your dashboard.
Shopify App
Install from the Shopify App Store, manage everything inside Shopify Admin. No separate account, no JS to paste.
Best for:
- →Single-store Shopify merchants who want the fastest possible setup
- →Founders who prefer billing through Shopify (one invoice, one vendor)
Included:
- Website widget (click-to-call from your storefront)
- Native Shopify catalog, order, inventory sync
- Billed through Shopify (capped at the monthly threshold)
Dedicated phone numbers and workspace sharing are coming to the Shopify App. If you need them today, use the Main App below.
Install on ShopifyMain App
Sign up at app.airefounder.com, then connect any store (Shopify, WooCommerce, BigCommerce, custom). Choose a website widget, a dedicated phone number, or both.
Best for:
- →Non-Shopify carts (WooCommerce, BigCommerce, custom)
- →Multi-store operators who need one workspace across brands
- →Anyone who needs a dedicated phone number (not just widget)
- →Agencies sharing access across team members or clients
Included:
- Website widget AND dedicated phone number provisioning
- Multi-user workspace, role-based access
- Catalog sync via Shopify, API, or upload (depending on platform)
- Billed through Stripe (capped at the same monthly threshold)
Both paths run the same AI voice agent at the same per-minute rate. Setup details for the Main App phone-vs-widget choice are below.
Dedicated Phone Number
How It Works:
All after-hours calls go to a dedicated AI ReFounder phone number.
Setup:
- 1.OPTION A: Create new phone number through AI ReFounder (instant setup)
- 2.OPTION B: Connect existing number through Twilio/your provider
- 3.OPTION C: Keep your current phone number - Set up internal routing rules on your phone provider to forward calls to AI ReFounder number (perfect if you've invested in a specific number and don't want to change it)
- 4.Promote this number on your website: 'After-hours support: Call [number]' or 'Questions? Call us 24/7: [number]'
- 5.AI answers every call to this number automatically
Best for:
- →After-hours coverage (main use case)
- →Separate tracking (dedicated number for AI calls)
- →Simple setup (just one phone number)
Features:
Create Your Agent
What you do:
- →Log in to AI ReFounder dashboard
- →Click 'Create New Agent'
- →Enter your store URL (Shopify)
What happens automatically:
- →System syncs with your store
- →Imports product catalog
- →Reads product descriptions
- →Creates initial AI agent prompt
AI Training
What you do:
- →Shopify: No action required (automatic sync)
- →Custom CMS: Provide API access for product data
What happens automatically:
- →AI learns your products
- →Understands pricing, sizes, variants
- →Learns common questions from descriptions
- →Prepares response templates
Shopify integration is fully automatic. Custom platforms require API setup.
Connect Phone Number
What you do:
- →Choose integration option: Option A: Create new number (instant, through AI ReFounder) OR Option B: Connect existing number (Twilio or your provider)
- →Map agent to phone number
- →Configure settings (business hours, transfer rules)
Test Agent
What you do:
- →Call your number (test real conversation)
- →Try chat interface (text-based testing)
- →Ask questions about your products
- →Test objection handling
- →Verify order process works
What happens automatically:
- →AI pronounces product names correctly
- →Pricing is accurate
- →Shipping information correct
- →Order guidance process works (checkout links sent correctly)
Go Live
What you do:
- →Click 'Enable Agent' button
What happens automatically:
- →AI starts answering real calls immediately
- →You receive notification for each call
- →Orders appear in your dashboard
- →Recordings available for review
TOTAL YOUR TIME: ~30 minutes • GO LIVE: 1-2 days
Customer calls → AI helps them → Customer places order. Question: How do you know which calls resulted in sales?
Phone Number Matching
Last 4 digits of buyer's phone number
Why last 4 digits?
- Privacy-friendly (not full phone number)
- Unique enough to match (99.9% accuracy)
- Easy to capture at checkout
Automatic Order Tracking
- 1.Customer calls: (555) 123-4567
- 2.AI guides customer, they complete order on your website
- 3.Your store sends order webhook to AI ReFounder
- 4.AI ReFounder automatically matches: 'Call from ...4567 = Order #12345 = $150'
- 5.Conversion rate calculated automatically
Automatic (zero manual work)
Setup for Automatic Tracking:
- 1.In your ecommerce platform (Shopify): Add webhook: 'Order created' → Send to: AI ReFounder endpoint
- 2.Include in webhook payload: Order ID, Order total, Phone number (last 4 digits)
- 3.Done → All future orders tracked automatically
{
"order_id": "12345",
"total": "$150",
"phone": "4567" // last 4 digits
}Privacy & Security:
24/7 Call Handling
- →Answers every call, any time
- →No voicemail, no missed calls
- →Works on holidays and weekends
- →Handles multiple calls simultaneously (no busy signal)
Product Knowledge
- →Knows entire catalog (synced from your store)
- →Understands variants (sizes, colors, materials)
- →Accurate pricing (including sales/discounts)
- →Stock status (in stock vs out of stock)
- →Shipping options and costs
Sales Conversation
- →Asks qualifying questions
- →Recommends products based on needs
- →Handles objections naturally
- →Upsells appropriately (not pushy)
- →Creates urgency when relevant
Order Guidance
- →Provides product model numbers and details
- →Guides customer to find products on your website
- →Stays on line to assist during checkout
- →No sensitive payment data collected
- →Customer completes purchase on your secure site
After-Hours Specialization
- →Guides 100% of customers independently (no human needed)
- →Provides product details and assists with checkout
- →Only transfers during business hours (if customer requests)
- →75% of orders happen after-hours
Call Intelligence
- →Full transcript of every call (searchable)
- →Audio recording (playback anytime)
- →Sentiment analysis (was customer happy?)
- →Common questions identified
- →Optimization suggestions
Ecommerce Platforms:
- Shopify(most popular - 60% of customers)
- BigCommerce(coming soon)
- WooCommerce(coming soon)
- Custom platforms(via API)
Phone Number Providers:
- AI ReFounder(create new number instantly)
- Twilio(connect existing)
- Your existing provider(most providers supported)
Payment Processing:
Currently supports:
- Stripe
CRM Integration:
- Coming Soon
CRM integrations will auto-log calls and orders to your CRM
Vision Insurance Support
14% of all calls (29% of pre-purchase) involve insurance questions - customer shopping with VSP insurance
Result:
Customer understands cost breakdown, knows how to proceed with purchase
High Prescription Confidence
Customer with complex prescription (+6.75) gets expert guidance and insurance options
Result:
Customer expresses satisfaction with service and expertise
Luxury Brand Consultation
25% of orders are premium brands ($500-$2,000) - customer shopping for Gucci frames
Result:
Customer receives detailed product knowledge and pricing transparency
Live customer dashboard — Mar 3 – Mar 14
Top 5 Call Types This Month
Most frequent customer inquiries (% of all calls)
See the numbers in practice
Every capability on this page is grounded in real call data. Dive into the research behind the product.
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Read the breakdownThe Founder's Trap
Why e-commerce founders end up answering phones at midnight — and what changes when AI takes the calls.
Read the breakdownReady to Start?
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Sign Up
- →Create your account
- →Get access to dashboard
Create Agent & Connect Phone
- →15 minutes total in dashboard
- →Connect your Shopify store
- →AI imports catalog automatically
- →Set up phone number
AI Training
- →Automatic training (you do nothing)
- →Ready in 1-2 days
- →Check email for progress updates
Test & Go Live
- →15-30 minutes to test calls
- →Verify AI handles questions correctly
- →Click 'Enable' to go live
- →Start capturing sales immediately
First Sales
- →Wake up to orders from overnight calls
- →Review call recordings
- →See conversion metrics
Optimization
- →Review calls and adjust as needed
- →AI continuously improves